Case Study: Snap-On Tools
'Gissa quid' 2007
2007 saw another successful year of awareness and fundraising through the Gissa Quid campaign. Over 300 dealers got involved this year, raising over £50,000 which included a £10,000 donation from Snap-On Tools and £6,000 raised by their suppliers.
Dealers recognised that prostate cancer was becoming more recognised amongst their customers, and more pin badges and car stickers were distributed than in 2005.
The Prostate Cancer Charity would like to thank everyone at Snap-On Tools, special thanks go to Louisa Banks and Terry Barcham, who worked extremely hard to make this partnership so successful.
'Gissa quid' 2005
Last time round the guys from Snap-on Tools raised over £35,000 after a huge effort from everybody at the company. The company also donated £5,000 worth of tools for the winner of our national pub quiz.
Sean Derrig, the National Franchise Manager for Snap-on Tools, helped in selecting The Prostate Cancer Charity as their Charity of the year 2005. Sean explains how working with the Charity is benefiting Snap-on Tools.
"Our customers are almost exclusively male and it struck us that we could really do something to help. We're asking all of our 420 mobile tool dealers to speak to our 150,000 customers about the disease. Anything we can do to put the word on the street is a good thing, and we aim to raise at least £40,000.
The benefit for us is that it lets us give something back to the community. This isn't about selling more tools; this is about using the platform we have to do something really positive. 'And - because The Prostate Cancer Charity is relatively small - the kind of money we can raise will make an incredible difference. We could fund a year's work by a specialist prostate cancer nurse. That's really motivating for everyone here. I'd recommend working with them to anyone."