Case Study: Smartbox
Smartbox, the entertainment channel which is broadcast in pubs and clubs, has donated 6 hours of screen time to The Prostate Cancer Charity and will deliver the 'Real Man Know All About It' campaign messages to a captive audience of 3 million pub goers via their digital media screen network.
"We approached The Prostate Cancer Charity with a clear objective; to extend the campaign messages of Prostate Cancer Awareness Week in a creative way and directly target men while they’re out socialising with their mates in the pub," explains Kate Venables, Managing Director, Smartbox.
"It’s important for us to utilise the network in a positive way. We have a duty-of-care policy that operates for the benefit of our landlords and viewers and Prostate Cancer Awareness Week is one of four goodwill initiatives that we will be supporting in 2006."
In order to extend the campaign messages even further, Smartbox have agreed to distribute 100,000 drink mats to their network of pub landlords who will display them in their venues throughout the week.
"It’s a great opportunity for us to reach men and raise awareness about health issues that concern them and their families," says Denise Bailey, our Corporate Partnerships Manager. "The unique medium offered to us by Smartbox means we can spread our message widely in the community, encouraging real men to know all about their prostate and where to go for support."
You can download the ad in the following formats: Real Media | AVI