Case Study: Street Broadcast
The Chartered Institute of Marketing (CIM) have chosen The Prostate Cancer Charity as their charity of the year from September 2007. CIM have over 6500 members from a wide range of businesses and the partnership represents a new focus on the non-for-profit sector.
They have already promoted Movember to their members and will be advertising the 2008 Real Man Cup in the new year.
We will be organising various fundraising activity with CIM over the next year, focussing on Prostate Cancer Awareness week (10-16th March) and Father’s Day (15th June).
CIM are holding an event about ethical marketing on the 11th March, coinciding with our Awareness Week. To find out more please click here.
To read the about the partnership on the CIM website click here.