Case Study: Marks & Spencer
Marks & Spencer 2008
Marks & Spencer and The Prostate Cancer Charity have just completed another hugely successful partnership as part of Awareness Week 2008. The campaign ran from 17th February to 16th March and during this time the blue real man pin badges were sold in 510 stores across the UK and online at www.marksandspencer.com. Combined with additional funds raised through the sale of a specially designed range of Real Man underwear and accessories including socks, pants, handkerchiefs and cufflinks, over £180,000 was raised.
1.5 million information leaflets about prostate cancer were available in Marks & Spencer stores to raise more awareness of a disease that kills one man every hour in the UK.
This year the Charity were also supported by Purple Ronnie, who encouraged M&S staff to fundraise through our Pants-A-Lot campaign. To see how they got involved with our M&S staff fundraising page or visit www.pantsalot.org.uk. M&S Chester chose the Charity as their Charity of the year.
M&S are a fantastic supporter of the Charity and have shown tremendous commitment to the cause:
"We are proud to be supporting The Prostate Cancer Charity. This partnership will help raise awareness of this disease across the UK and directly help many of those already affected. Our customers can be safe in the knowledge that by buying a blue, Real Man pin badge they can help to make a big difference"
Alex Kelly, Menswear Marketing Manager at M&S.
Marks & Spencer 2007
Marks & Spencer and The Prostate Cancer Charity first joined up to raise over £100,000 through customer donations and sales of our blue real man pin badges as part of Prostate Cancer Awareness Week 2007. The partnership raised awareness about the disease, as M&S customers became better informed about prostate cancer than the national average. Two-thirds of customers knew that it is the most common cancer in men by the end of the campaign.