Case Study: Marks & Spencer
Marks & Spencer 2009
In our first ever Prostate Cancer Awareness Month, The Prostate Cancer Charity and Marks & Spencer worked together again to raise awareness and funds. Throughout March pin badges and trolley pounds were sold in stores nationwide, and information was available to Marks & Spencer customers about prostate cancer and the work of the Charity.
M&S also donated 10% of sales from Autograph underwear during the first 2 weeks of the activity and M&S employees got involved again, and made an incredible effort. Read about the amazing way Marks & Spencer store staff have been supporting the partnership. Funds raised by stores are still coming in and already the partnership has raised over £200,000 in 2009, which brings the partnership to a total amount raised of over £500,000 since 2007!
We are currently reviewing all of the store activity to choose our top fundraising store of 2009. The winners will be announced soon.
Thank you Marks & Spencer!!
