Our New Logo
Here, Prostate Cancer Charity Chief Executive, John Neate, explains why the Charity has taken the decision to rebrand.
Q: What is the new logo?
A: The new logo is a man symbol forming the letter 'T' in our title, The Prostate Cancer Charity. The design of the logo aims to get across a strong, masculine, 'no nonsense' feel to help men understand that we are a Charity for men, we listen to men and we campaign for men's health. We want all men and their families to recognise immediately that we are the Charity that looks after men with prostate cancer.
We want people to know that The Prostate Cancer Charity is about MEN. Feedback showed that our previous logo - including the medical symbol for men - was not always understood. The use of the 'man' symbol, forming the letter 'T' in the new logo, makes it very clear who we are and who we are here to support.
The new logo focuses attention on the main word 'prostate' rather than negatively on 'cancer' - the effect of the green in the colour scheme of the previous logo. We have maintained a sense of continuity from old to new by the use of the colour blue.
Q: Why have you changed it NOW?
A: The Prostate Cancer Charity wants to increase its impact and make more people aware that this disease kills 10,000 men every year and that we all need to know about it. Although the Charity has been working hard to raise awareness, there are still many men and women who have no idea what the prostate gland is and how it can go wrong - in some cases fatally.
Q: Who designed the new logo?
A: We have been very fortunate to have the support of one of the UK's leading advertising agencies, Publicis, in creating the 'Real Men Know All About It' marketing campaign and the new logo.
Q: How much did it cost and did you have to pay for the design changes?
A: Publicis has very generously provided all of the professional work needed to create the new marketing campaign and logo completely free of charge to the Charity. The value of this work is at least £50,000.
Q: Why did they do it free of charge?
A: As part of Publicis' support of the voluntary sector, the company agreed to carry out this work for the Charity pro bono. The link was reinforced by the fact that Publicis' Chief Executive, Grant Duncan, is a Trustee on the Charity's Board. The staff at Publicis work on other socially-related campaigns like this and it offers an opportunity for the company to demonstrate how effective it can be with voluntary sector assignments.
Q: What was the old logo, who designed it and how long had you been using it for?
A: The old logo incorporated the less well-known medical male symbol. It was designed by advertising company, GGT, and it has been in use since the Charity was founded in 1996.
Q: What is happening to material with the old logo on?
A: Stocks of material with the old logo are being run down. Where the information they contain is still current, leaflets and publications will continue to be used with the new logo added by a sticker until supplies are exhausted. A fairly long lead in to the new campaign means that the Charity has been able to manage stock levels effectively in order not to waste money.
Q: When will it come into force?
A: The new logo will officially start being used on 3rd October 2005.