13 May 2010
The Prostate Cancer Charity Marketing Industry Triathlon
Calling all marketing industry athletes (or want to be athletes) The Prostate Cancer Charity Marketing Industry Triathlon returns to Dorney Lake, Eton on Friday July 2nd 2010.
The unique, fun, unifying event is for everyone in, or connected to sales, marketing, PR, advertising and the communication / media industries, A great networking opportunity for the UK marketing world to unite in healthy, fierce competition - whether it’s client vs agency or brand vs brand - and the perfect lead up to the 2012 Olympics at this official Olympic venue.
Last year’s inaugural event saw participants from 265 agencies and 200 clients cheered on by over 500 colleagues, families and friends and this year’s event hopes to see over 1200 participants representing 500 companies.
With 5 different disciplines (including a 400m swim, a 20km ride and a 2.5km run and 2 team relay events) there’s something for all levels and the event provides the ideal stage for experienced individuals, teams, amateurs and first timers (we might work in a competitive industry, but that doesn’t mean we’re all finely tuned athletes!)
We are delighted to announce that The Prostate Cancer Charity has come on board this year as the Official Charity and Title Sponsor of the event. All marketing and PR professionals who limber up for the challenge will be helping us reach our target of raising more than £50,000 for the Charity.
John Neate, Chief Executive of The Prostate Cancer Charity, said: “We are really thrilled to be the title sponsors for this growing event. Participants will be raising funds to help the Charity fight prostate cancer, which is the most common cancer in men in the UK, and kills one man every hour.”
Once again, the event is supported by Haymarket’s Marketing magazine, the MCCA and Eurosport who will be filming the event.
ENDS
Notes to Editors
The Events
- Super Sprint 400k swim, 10km bike, 2.5km run Entry:£59 Trophies:Best male Best female
- Sprint 750m swim, 20km bike, 5km run Entry:£69 Trophies:Best male
Best female - Olympic 1500m swim, 40km bike, 10km run Entry:£79 Trophies:Best male
Best female - Relay Team (3) 800m swim, 30km bike, 7.5km run Entry:£105 Trophies:Best team
- Super Sprint Relay (3)400k swim, 10km bike, 2.5km run Entry:£72 Trophies:Best Team
CONTACTS
Iain Sanderson – 020 7386 6600 or 07771791070 (Main line TBC)
Leila Williams - 020 7386 6600 or 07814120095
enquiries@marketingtriathlon.co.uk
ABOUT THE MARKETING INDUSTRY TRIATHLON PARTNERS
Human Race – www.humanrace.co.uk
Founded in 1990, Human Race is a professional event management agency specialising in staging multisport over 30 events a year. These include Triathlon, Duathlon and Aquathlon, Open water swimming, Running and Training events. Human Race was also involved in the acclaimed Commonwealth Games Triathlon in Manchester in 2002 which led to the development of the annual ITU World Cup Triathlon. The principal event in the company’s annual portfolio is the Nokia Windsor Triathlon which has grown to be the best race in Great Britain with no less than seven BTA ‘Event of the Year’ awards!
Led by John Lunt of Human Race who is, one of the most experienced Triathlon Competitor Directors (Triathlon Event Manager for London 2012), Human Race will be responsible for all the logistics of the Marketing Industry Triathlon at Dorney Lake and handle all entries. The event will also be promoted to their multisport enthusiast database of circa 95,000, many of whom are in marketing.
Iain Sanderson
Iain Sanderson has spent over 20 years in the marketing industry in both client and agency roles. He has co-founded several agencies and is now a non-executive director and international specialist.
MCCA (Marketing Communications Consultants Association) – www.mcca.org.uk
The Marketing Communications Consultants Association (MCCA) was established to protect, defend and support marketing communications agencies. Headed up by MD Scott Knox, the MCCA acts as an extension of its members’ boards, and assists them in becoming better businesses through strong growth and best practice.
With a wide and varied membership that encompasses digital, experiential, direct marketing and integrated agencies, the MCCA provides support in the following areas: Training & Management Development, Legal advice, Procurement, New business and Financial management.
The MCCA will be actively promoting the Marketing Industry Triathlon to its members and contacts.
Marketing Magazine – www.marketingmagazine.co.uk
As the leading weekly magazine for the marketing industry, Marketing magazine will be supporting the triathlon through a number of advertising and editorial features.
Eurosport – www.eurosport.yahoo.co.ukThe Eurosport Group is Europe’s leading sports entertainment group and broadcasts in 20 languages reaching 240m viewers across 59 countries…
Eurosport will be the only commercial UK TV channel to broadcast the London 2012 Olympic Games. Sports fans can enjoy Eurosport’s live action on TV, online, via the iPhone and in HD.
Eurosport will be filming the Triathlon again this year which will be aired online and distributed to a combined database of circa 200,000.
The Prostate Cancer Charity – www.prostate-cancer.org.uk
The Prostate Cancer Charity was set up in 1996 in response to the urgent need to increase investment in prostate cancer research and to raise public and political awareness of a long neglected disease. The charity funds research, provides support and information, and campaigns to improve the lives of men living with prostate cancer and provides the most comprehensive range of services of all the prostate cancer charities.
The Prostate Cancer Charity is the Title Sponsor and Official Charity at The 2010 Marketing Industry Triathlon. By teaming up with MIT, The Prostate Cancer Charity is hoping to raise awareness of the disease. 35,000 men are diagnosed with prostate cancer every year in the UK, and 10,000 men die from the disease.