A Cause for Action: Strategy 2004 - 2008
Download 'A Cause For Action' as a PDF
Following years of neglect, prostate cancer - the most commonly diagnosed cancer in men in the United Kingdom - is now experiencing unprecedented public, political and media interest. There is now a real sense that for prostate cancer as a cause, the time has come, but major challenges lie ahead.
With the five year strategy now in place, the Charity - the largest and most comprehensive of the voluntary organisations focused on this field - aims to lead the way in prostate cancer campaigning for much needed improvements.
‘A Cause for Action’ sets the direction for The Prostate Cancer Charity for 2004 to 2008. It explains the principles underpinning the Charity’s decision making and lays out the specific goals we want to achieve over the next five years to improve the lives of people affected by prostate cancer.
The strategy focuses on six key areas:
Research
We will prioritise and progressively increase research spend, becoming an increasingly significant and respected player.
Support and information
We will aim to be the leading provider of authoritative, evidence-based information to people affected by prostate cancer - in print, online, by telephone and through its network of prostate cancer specialist nurses.
Professional development
We will seek to influence professional practice within the UK in relation to the management of prostate cancer, bringing a focus on the user perspective.
Policy development
We will develop and publish policies and policy statements on key prostate cancer issues.
Campaigning
We will become an increasingly effective campaigning organisation.
Regional development
We will harness the power of integrated national and local effort in developing a ‘movement for change’ across the UK.